After knowing how important that is to have a keyword in
your domain, you need to do the keyword research about which keyword you want
to rank well in the Google.
What tool you use to do keyword research?
There are many free tools and paid tools available for you
to use. However, I am going to talk
about Google Adwords Keyword tool. It is
very simple and easy to use.
Other paid keyword research tools you need to know:
Microniche finder, Market samurai. These
are just a few of them.
The purpose is the find out the particular keyword that
there are a lot of searches locally if you are doing business mainly in the
US. However, if you are dong business
outside of the US,
you have to look at the searches under the Global column.
Here is the instruction on how to set it up
1. Go to Google and type Google adwords
keyword tool in the Google search box.
2. Click the one
that is on the first of list.
3. Type in the keyword you think you are going
to use in your domain. For instance,
SEO Tips is your keyword.
4. Enter the captcha
in the box
5. Click the
Search button
6. Click the
Column button on your right-hand
7. Deselect the Global monthly search if you
are doing business in the US.
8. Select the
exact match on your left-hand side.
What is the purpose of doing a keyword research?
It is about the keyword that visitors are searching locally
every month. This is a way to find out
the keyword demand before you provide the supply to them. This is very crucial for online
business. If you do not, you will have a
hard time getting target traffic unless you have money to spend on paid traffic.
Checking the competition
Then you need to look at the backlinks and you are
interested in the quantity as well as the quality of the backlinks. So, we go to Yahoo Site Explorer at
http://siteexplorer.search.yahoo.com/
After you click it, you’ll come to a results page. From there you need to click the Inlinks
button which is in the “Results” box.
When you go to Yahoo Site Explorer and enter a URL to check
for backlinks you have the option of
saving the top 1000 results as a TSV, or text, file. If you open Excel and import this file as tab
delimited it will sort all of the URLs into one column for you. Then all you have to do is copy and past your
list of URLs into the Bulk Page Rank Checker. This is a LOT easier than
copying and pasting all of those URLs.
As a rule of thumb, if you find half of your results with
Page Ranks of 3 or more
, then it’s going to be very tough to beat. So you would look at the next 20 along with
these 10 results and then determine if the backlinks are still predominantly
low PageRank.